aMEHzon

aMEHzon

The Not-So-Meh Amazon Newsletter

Featured Posts

#ProgrammaticOrPanic#ProgrammaticOrPanic
+2+2
Amazon DSP Creatives: Unraveling the Mystery Without Losing Your Sanity

Amazon DSP Creatives: Unraveling the Mystery Without Losing Your Sanity

The Secret Weapon Hidden in Plain Sight (That's Not Another Overpriced SAAS Platform)

Nick Padilla
Nick Padilla
#DataDrama#DataDrama
+3+3
Your Amazon Ad Game Just Got Personal(ized)

Your Amazon Ad Game Just Got Personal(ized)

Custom Audiences Are Here to Make Your Targeting Less MEH

Nick Padilla
Nick Padilla
#RetailTherapyNeeded#RetailTherapyNeeded
+7+7
The Amazon Advertising Games: Your Pre-Black Friday Battle Plan

The Amazon Advertising Games: Your Pre-Black Friday Battle Plan

Because the Real Winners Prep Their Campaigns Before the Games Begin

Nick Padilla
Nick Padilla

Archive

Your Amazon Listings Are Boring (But AI Can Fix That)

Your Amazon Listings Are Boring (But AI Can Fix That)

How A+ Content and Robot Writers Will Save Your Conversion Rates from Themselves

Nick Padilla
Nick Padilla
#ThinkingIsFun#ThinkingIsFun
+4+4
Mastering New-to-Brand Analysis: Your Secret Weapon for Customer Acquisition

Mastering New-to-Brand Analysis: Your Secret Weapon for Customer Acquisition

Why Your Amazon Strategy Might Be Leaving Money on the Table

Nick Padilla
Nick Padilla
#RetailTherapyNeeded#RetailTherapyNeeded
+7+7
Cyber Week Countdown: Your Last-Minute Marketing Lifeline 🚀

Cyber Week Countdown: Your Last-Minute Marketing Lifeline 🚀

Or: How to Turn Panic Mode into Profit Mode Before Your Coffee Gets Cold

Nick Padilla
Nick Padilla
#BannerOrBust#BannerOrBust
+8+8
The Amazon Advertising Avengers: Assembling Search & DSP for World Domination

The Amazon Advertising Avengers: Assembling Search & DSP for World Domination

How to Stop Being Nick Fury and Start Being the Entire S.H.I.E.L.D. Organization

Nick Padilla
Nick Padilla
#RetailTherapyNeeded#RetailTherapyNeeded
+7+7
The Amazon Advertising Games: Your Pre-Black Friday Battle Plan

The Amazon Advertising Games: Your Pre-Black Friday Battle Plan

Because the Real Winners Prep Their Campaigns Before the Games Begin

Nick Padilla
Nick Padilla
#ProgrammaticOrPanic#ProgrammaticOrPanic
+2+2
The Great Amazon Generation Gap: Why Your DSP Strategy Needs Both Gen Z's "Little Treats" AND Millennial Money

The Great Amazon Generation Gap: Why Your DSP Strategy Needs Both Gen Z's "Little Treats" AND Millennial Money

TL;DR: Two Generations, One Platform, Infinite Opportunities

Nick Padilla
Nick Padilla
The Great Subscribe & Save Data Dump: Your Subscription Program Is Now Less of a Black Box (Finally!)

The Great Subscribe & Save Data Dump: Your Subscription Program Is Now Less of a Black Box (Finally!)

TL;DR: Amazon Just Made Your Subscribe & Save Program Less MEH

Nick Padilla
Nick Padilla
Offsite Sponsored Products Ads: Amazon's Not-So-Secret Expansion Plan That's Actually Pretty Secret

Offsite Sponsored Products Ads: Amazon's Not-So-Secret Expansion Plan That's Actually Pretty Secret

TL;DR: Your SP ads are going on field trips, whether you like it or not 🌎

Nick Padilla
Nick Padilla
When AI Meets Human: Your Amazon Listings Don't Have to Sound Like They Were Written by Robots

When AI Meets Human: Your Amazon Listings Don't Have to Sound Like They Were Written by Robots

TL;DR: AI is your wingman, not your ghostwriter 🤖

Nick Padilla
Nick Padilla
#SellerLife#SellerLife
+3+3
Stop Using AMC Like It's a DSP-Only Club: Your Sponsored Ads Want In On The Fun

Stop Using AMC Like It's a DSP-Only Club: Your Sponsored Ads Want In On The Fun

TL;DR: AMC isn't just for DSP nerds anymore, and your Sponsored Ads are feeling left out 🎭

Nick Padilla
Nick Padilla
Plot Twist: Your "Underperforming" Non-Brand Ads Might Actually Be Marketing MVPs

Plot Twist: Your "Underperforming" Non-Brand Ads Might Actually Be Marketing MVPs

TL;DR: Last-touch attribution is gaslighting you about your non-brand ad performance 🕵️‍♂️

Nick Padilla
Nick Padilla
#SellerLife#SellerLife
+2+2
Prime Day 2.0: The Expensive Sequel Nobody Asked For (But Everyone Showed Up To Anyway)

Prime Day 2.0: The Expensive Sequel Nobody Asked For (But Everyone Showed Up To Anyway)

TL;DR: More Money, Same Problems 💸

Nick Padilla
Nick Padilla
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